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Tablet users to shape the future mobile app market

May 212012

Tablets are the future of tomorrow, so predicts Research2guidance, the analytical firm. According to a report published by them,

The number of new tablet app consumers increased by 58 million. As a result, tablet owners now constitute 8.6% of the installed app consumer base.

While in 2011,

apps in the Apple App Store for iPad grew 180% to more than 140,000 apps by the end of Q4 2011. While this cannot be easily quantified for Android as tablet apps are not separated out, the growth of niche stores and niche store categories focusing on Android tablets reflects their growing presence. For example, Archos Appslib focuses completely on Android tablet apps, while other stores like Android Tapp has a dedicated category.

During 2011, apps in the Apple App Store for iPad grew 180% to more than 140,000 apps by the end of Q4 2011. While this cannot be easily quantified for Android as tablet apps are not separated out, the growth of niche stores and niche store categories focusing on Android tablets reflects their growing presence. For example, Archos Appslib focuses completely on Android tablet apps, while other stores like Android Tapp has a dedicated category.

Also

Several studies have shown that tablet users exhibit different behavior towards app downloading/usage and mobile browsing than smartphone users. Based on the breadth of use cases for gaming, ecommerce, digital publishing and the enterprise – tablet user growth is likely to have a marked effect on consumption in these areas.

In the enterprise, for example, tablets have already been largely implemented at upper levels of management and are quickly working their way throughout organizations – according to Apple’s CEO Tim Cook in 2012, 92% of Fortune 500 companies are testing or deploying iPads. As more and more use cases are developed and penetration increases, so too will the number of apps being developed for enterprise tablet users. While Apple has already carved out a niche section for iPad and iPhone Business users called “@Work”, other players like Lenovo and Cisco are trying to do the same for Android Business users.

But what about the likes of Galaxy note? The Phablet device which is quickly gaining momentum as the choice of device for user who want a tablet with smartphone functionality and vice versa…!!

Krusell: top-sellers for April 2012

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May 112012

When it comes to data, Krusell’s once-monthly sales report are the staple food of our Metrics Maid section. In fact, we even have some explanation on our coverage as to why we are not breaking data down at OS levels anymore.

Krusell has now sent us the latest update:

1. (1) Apple iPhone 4/4S
2. (8) Sony Xperia S
3. (2) Samsung I9100 Galaxy S II
4. (-) Sony Xperia U
5. (7) Samsung Galaxy Note
6. (4) Sony Ericsson XPERIA Arc/Arc S
7. (3) Samsung Galaxy Nexus
8. (-) Nokia E52
9. (10) HTC Sensation
10. (9) HTC Sensation XL
() = Last month’s position.

In April Sony’s new models Xperia S and U has made a significant race on the Top seller list from Krusell. It’s been a while since we had three phones from Sony, or previous Sony Ericsson, on our list, says Ulf Sandberg CEO at Krusell. In April it’s only Samsung who matches Sony in number of devices on the list, even if iPhone is still number one.

The Swedish manufacturer of carrying cases for portable electronics, Krusell, releases its “Top 10″-list for April 2012. The list is based on the number of pieces of custom made mobile- and smartphone cases ordered from Krusell during April 2012. Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.

Not much to add here…

On smartphone gaming in the EU

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Apr 282012

It is difficult not to notice the raise of smartphone games – what started with a few 8bit sprites, now endangers classic mobile gaming consoles.

ComScore has now sent out the following table – in some countries, more than 50% of all smartphone users use games at least once a month:

Frequency of Smartphone Users Playing Games on their Devices 3 Month Average Ending February 2012 Total EU5 (FR, DE, IT, ES and UK), Age 13+ Source: comScore MobiLens
	Penetration (%) of Smartphone Users Playing Games
	EU5	France	Germany	Italy	Spain	UK
Almost every day	11.5%	7.4%	11.8%	10.0%	10.4%	16.4%
At least once each week	14.3%	9.7%	14.2%	13.8%	13.5%	18.8%
Once to three times throughout the month	15.9%	10.1%	16.2%	17.9%	17.8%	17.2%
Ever in month	41.7%	27.2%	42.1%	41.8%	41.6%	52.4%

In addition to that, we were also provided some data on the use of social features integrated into the games:

Smartphone Social Gaming Activities* 3 Month Average Ending February 2012 Total EU5 (DE, ES, FR, IT and UK) Smartphone Gaming Audience Age 13+ Source: comScore MobiLens
	Penetration (%) of Smartphone Gamers
	EU5	France	Germany	Italy	Spain	UK
Logged in via Email or Facebook	13.2%	13.1%	11.7%	15.5%	10.8%	14.2%
Played with other people	9.1%	8.6%	7.5%	9.4%	11.0%	9.1%
Invited friend to play	6.7%	5.6%	7.3%	8.2%	7.3%	5.4%
Shared score on leaderboard	7.6%	9.9%	9.3%	9.0%	7.0%	5.1%
Used chat	3.0%	2.8%	2.5%	3.2%	3.9%	2.7%
Sent/received gift	2.2%	1.9%	2.5%	2.7%	2.1%	1.7%

In addition to that, we also get the now-usual “usage metrics”:

Mobile Benchmark Data for the European Market 3 Month Avg. Ending February 2012 Total EU5 (DE, ES, FR, IT and UK), Age 13+ Source: comScore MobiLens
	Penetration (%) of Mobile Subscribers
	EU5	France	Germany	Italy	Spain	UK
Used Smartphone	46.9%	43.3%	40.1%	45.4%	53.9%	54.7%
Used Application (excl. pre-installed)	40.8%	36.6%	36.2%	35.4%	45.8%	52.0%
Used browser	40.5%	39.0%	33.8%	35.5%	43.7%	52.6%
Played games	29.1%	17.4%	27.0%	32.7%	32.3%	37.0%
Sent text message	84.3%	86.9%	80.0%	81.5%	80.9%	92.1%
Listened to music	28.1%	24.7%	27.8%	25.5%	36.5%	28.3%
Accessed Social Networking Site or Blog	27.6%	24.3%	21.3%	24.3%	30.3%	39.3%

Not much to add here…

Amazon vs Google Play vs iTunes – the ARPU battle

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Apr 212012

From the days of the Palm, one rule was very clear for mobile developers: speak badly about the OS vendor, and bleed. Due to this, comparative information on marketplaces is difficult to come by – for example, Tamoggemon had to stop its monthly Ovi reports at Nokia’s request.

TinyCo, the developer of a mobile game, has now provided the following diagram comparing the average revenue per user across Android and iPhone:
tinyvillage infographic Amazon vs Google Play vs iTunes the ARPU battle

In addition to that, the following statement came along:

A chart-topping game on all three app stores, Tiny Village on Google Play has an Average Revenue per User (ARPU) of 65% of Tiny Village on iTunes, a number which increases to 82% when only smartphone users are compared. When comparing iTunes to Amazon, Tiny Village’s Amazon Appstore ARPU is 80% higher that of iTunes, and examining just tablets, the Kindle ARPU is 43% higher than the iPad. Contrary to popular belief, TinyCo has shown that social mobile games for the Android platform can have ARPU amounts that match and sometimes exceed the same title on iOS.

…

Additional notes: iTunes and Google Play show a similar Average Revenue per Paying User (ARPPU) for the game – the differentiating factor between the two stores is the percentage of people who pay. However, this percentage is predicted to shrink as more users enter their credit card information. Moreover, the title’s Amazon ARPU will further increase as IAP packages greater than $20 are introduced to the game.

Of course, this is but an individual developer – but it nevertheless is very interesting to read…

Krusell – top-sellers for March 2012

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Apr 052012

Long-term followers of this blog network most probably already know about the Krusell numbers. For all those of you new to the game: Krusell is a large Swedish case maker who has a tremendous sell-through to, well, less technical people. Their monthly sales report thus gives us a very good look at what people want “on the road”.

Krusell has now sent us the following list – it arrived slightly mangled and is posted here without any modifications:

PRESS RELEASE – Krusell – TOP-10 selling phones for March 2012.

1. (1) Apple iPhone 4/4S
2. (2) Samsung I9100 Galaxy S II
3. (3) Samsung Galaxy Nexus
4. (4) Sony Ericsson Xperia Arc/Arc S
5. (-) HTC One S
6. (-) Samsung GT-B2710 / Xcover 271
7. (5) Samsung Galaxy Note
8. (5) Samsung I9000 Galaxy S Alt..Xperia S
9. (-) HTC Sensation XL
10. (9) HTC Sensation
() = Last month’s position.

With five out of ten positions on Krusell’s Top seller list for March, Samsung shows their muscle says Ulf Sandberg CEO at Krusell. HTC with the new One S is the fast grower of the month and we expect to see both HTC One X and Sony’s flagship model Xperia S on the list next month.

Not much to add here…

Download probabilities – the app success probability table

Development, Metrics Maid No Responses »

Mar 302012

When it comes to apps being downloaded, the mobile market’s growth has led to some apps being downloaded literally millions of times. Sadly, the “average” developer has seen rather little of this trend.

The folks from InnerActive have now sent us the following chart:
app download probabilities Download probabilities the app success probability table

Not much to add here…

NFC enabled devices growing by leaps and bounds, 30 million limit crossed in 2011

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Mar 292012

According to a report released by Berg Insight, global sales of handsets featuring Near Field Communication (NFC) increased ten-fold in 2011.

The global rise in smartphone adoption is also driving higher attach rates for other wireless connectivity technologies in handsets including GPS, Bluetooth and WLAN. These connectivity technologies are already a standard feature on high-end smartphones and most medium- and low-end models. Declining costs will also enable broader integration in the featurephone segment that is rapidly gaining smartphone-like functionality.

While the attach rate for GPS on smartphones saw a 31 percent rise, WLAN capable devices have reached a 33 percent attached rate in the same period.

André Malm, Senior Analyst at Berg Insight quoted

Reliable indoor navigation systems for handsets need hybrid location technologies that fuse signal measurements from multiple satellite systems like GPS and GLONASS with cellular and WLAN network signals, together with data from sensors such as accelerometers, gyroscopes, compasses and altimeters…

…Even though it will take some time before the stakeholders agree on business models for payment networks, other use cases such as reading tags and easy pairing of devices may well be compelling enough for handset vendors to integrate NFC in mid- and high-end devices already today

The NFC enabled handsets grew at a compound annual growth rate (CAGR) of 87.8 percent, and future shipments are forecasted to reach 700 million units in 2016.

Krusell – TOP-10 selling phones for February 2012

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Mar 132012

It’s that part of the month when we post the data for top selling smartphones for the previous month, courtesy of Krusell. The winners for February 2012 are

1. (1) Apple iPhone 4/4S
2. (2) Samsung I9100 Galaxy S II
3. (5) Samsung Galaxy Nexus
4. (3) Sony Ericsson Xperia Arc/Arc S
5. (-) Samsung Galaxy Note
6. (-) Nokia Lumia 800
7. (6) Nokia C2-01
8. (9) HTC Sensation
9. (10) Sony Xperia S
10. (-) Sony Xperia Neo/Neo V
() = Last month’s position.

Ulf Sandberg, CEO at Krusell quoted

…the most interesting news are not shown in the top three, where normally all focus is…

…I would like to point out Nokia Lumia 800 which is new on the list and goes straight into 6th place which is an indication that Nokias new smartphone is well received in the market. I also would like to address Samsung’s Galaxy Note, that is representing a new segment for smartphones. Note’s size opens for interesting discussions on how phones and work tools will be designed size wise for the coming years. I can see that there is a lot of demand from the market for carrying solutions when the devices become larger, and that it also demands new innovative ideas.

Seems like Nokia is all up for a fight. Also, the Note, the strongest smartphone of em all is giving a tough fight to the top dogs. In my opinion, the Sammy Android lineup will occupy most of the positions in the coming months.

Stay tuned..!!

Krusell – TOP-10 selling phones for January 2012

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Feb 062012

Here comes February, and we bring to you the top 10 phone list from Krusell. And the winners are

1. (1) Apple iPhone 4/4S
2. (2) Samsung I9100 Galaxy S II
3. (3) Sony Ericsson Xperia Arc/Arc S
4. (-) Samsung Galaxy Note
5. (5) Samsung Galaxy Nexus
6. (-) Nokia C2-01
7. (7) Nokia 3720 Classic
8. (-) Sony Ericsson Xperia Ray
9. (10) HTC Sensation
10. (-) Sony Xperia S
() = Last month’s position.

Ulf Sandberg, CEO at Krusell says

The first top seller list from Krusell in 2012 shows the same top three phones on the list as in December 2011. The most interesting in this ranking list are two things. First thing is that the trend of larger devices is obvious, devices like Note and Nexus are becoming very popular. Secondly I would like to point at the fact that a device like Sony Xperia S, which is not yet launched in the stores has created so high volumes of pre-orders that it has climbed in to the Top seller list. This is a sign that the market has high expectations on Sony this spring

Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.

Market For Mobile Healthcare Applications Will Grow To US$ 1.3 billion in 2012

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Jan 302012

No one can arguably deny the tight integration promises smartphones and mHealth apps make. While in 2011, the health app market grew significantly, it is expected to almost double in 2012.

According to a report released by research2guidance

The smartphone application market for mobile healthcare will reach US$ 1.3 billion in 2012 – up from US$ 718 million in 2011. Despite this substantial growth, the mHealth market is still in an embryonic state – especially in comparison to the US$ 6 trillion of the overall global healthcare market. Several factors (esp. smartphone penetration), will continue, however, to drive mHealth market growth over the next couple of years. These findings are part of our new Mobile Health Market Report 2011-2016 report.

The increase of revenue stems from downloads, in-app advertisements, mHealth services, direct transactions and sensor sales. As a number of big healthcare companies published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder (e.g. Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app) sensors are a growing part of the landscape.

In 2012 the number of mHealth application users – mobile users who downloaded a smartphone mHealth application at least once – will reach 247 million. Compared to the 124 million users who downloaded mHealth smarthphone applications in 2011, this is a near doubling.

The technical aspects of the healthcare landscape are changing rapidly and fundamentally. Healthcare data, the number of healthcare apps and their usage on mobile phones is growing. It is all evolving around smartphones and sensors attached to the phone.

This exponential growth of the mHealth apps is a direct result of the technological capabilities modern smartphones possess, alongwith the app stores promoting them.

mHealth applications market reached $US 718 million in 2011

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Jan 182012

mHealth applications are proving to be a boon for patients and doctors alike. With smartphones coming to “everyman’s reach”, mHealth apps have seen a spurt in growth.

Research2Guidance, the ever number crunching firm, has released a report which gives an insight into the mHealth app market.

2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications.

The smartphone application market for mobile healthcare increased by a factor of 7 to reach $US 718 million in 2011. Nevertheless, the mHealth market is still in an embryonic state. Theoretically the market potential is enormous given the overall worldwide healthcare market size of US$ 6 trillion (WHO estimate) and the potential use cases and benefits for mobile patient healthcare support.

Within the last year, the growth in the mobile healthcare market has greatly accelerated. The main drivers for this growth have been the increase in the smartphone user base on the demand side, and the doubling of the number of mHealth applications on the supply side. These findings are part of research2guidance’s new Mobile Health Market Report 2011-2016.

A majority of the big healthcare companies have discovered mHealth applications as an innovative way to promote and deliver healthcare services and products. A testament to this is that a number of these large players published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder, e.g. Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app.

We are undoubtedly witnessing a transition phase, and mHealth apps will surely become a “must have” for doctors and patients alike.

Research: Market for mobile app development services reached $US 20.5 billion in 2011

Development, Metrics Maid No Responses »

Jan 102012

Research2guidance, the ever number crunching company has produced it’s latest report concerning development for smartphones.

In 2011 publishers created $US 6.8 billion in application download revenues while app development revenues reached $US 20.5 billion. The development service became a mass market almost 3 times of the size of the application download market today.

chart 1.2012 Research: Market for mobile app development services reached $US 20.5 billion in 2011

The market for mobile application development services, including application creation, management, distribution and extension services, has reached $US 20.5 billion vs. $US 6.8 billion in app downloads in 2011. Thus the development market surpassed the content market by the factor of 3.

Today most app project revenue is generated from “classical” app creation services (concept creation, design and coding). New service types like app libraries, white label solutions and multi platform app development tools have become more and more popular, but do not yet take a major share of the market.

Prices for application development services vary significantly between regions. UK developers charge $US 626 per day whereas competitors from India charge, on average, $US 138 per working day.

App development partners using price as the main criteria for selection will not be lead to an optimal solution as most of the price differences are offset by the additional time needed by offshore app developers.

App developers can get a copy of the 98 page report from http://www.research2guidance.com/the-market-for-mobile-app-development-services-reached-us-20.5-billion-in-2011/

Windows Phone advertising networks: A comparison

Development, Metrics Maid No Responses »

Jan 102012

Xeno bits, the developer for Windows Phone, took a look at in-app advertising on the platform. The comparison between Pubcenter, Inneractive and Smaato was made for the revenue from advertisement loaded within their app.

“Google’s AdMo received no attention and stood last among them due to issue with SDK”
“Smaato is best in terms of analytics with good SDK. Although it does not let you earn much”
“Inneractive tools are easy to use and solve issues through their technical support”
“The Pubcenter SDK is the best. Although the limited availability is as issue for many developers”

What’s interesting to note is how low eCPM is on the smaller networks.

Smaato reported just $0.075,
Inneractive at $0.2, while
Microsoft was at a reasonable $0.56

Although there have been several points of comparison. Yet, only you can decide the best for you.

Good luck!

Krusell – The best-selling phones in 2011

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Jan 032012

December 2011 has gone. So it means that its high time for Krusell to release the top 10 phones for 2011. Here we go ladies and gentlemen.

1. Apple iPhone 4/4S

2. Samsung I9100 Galaxy S II

3. Nokia 3720 Classic

4. Samsung GT-B2710 / Xcover 271

5. Samsung I9000 Galaxy S

6. HTC Sensation

7. Sony Ericsson XPERIA Arc

8. HTC Desire HD

9. Sony Ericsson Xperia Ray

10. Samsung B2100

Ulf Sandberg, the MD at Krusell quoted

I guess there is no surprise for anyone that iPhone 4/4S is 2011’s top selling device according to Krusell’s list for 2011. The iPhone is a sensitive smartphone with a very high attachment rate on cases,

In a way, it is more fascinating to see other models on our top seller list, such as Samsung’s Xcover which really is a device made for a rougher treatment. Still consumers prefer to buy a case, even if the phone doesn’t need protection as much as the user needs a convenient usage of the device in their daily life.

Apple, as we see, has retained the Number one spot, which is seriously challenged by Sammy. While Sony Ericsson is also not doing that bad, Nokia’s days of being the undisputed king are certainly over. With new devices lined up for new year, let us see what time has in store for us.

Krusell – TOP-10 selling phones for December 2011

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Jan 032012

Another month, another analysis, and another winner. Krusell, the Swedish case manufacturer has released it’s top 10 phones list for the month of December 2011. And the winners are

1. (1) Apple iPhone 4/4S

2. (2) Samsung I9100 Galaxy S II

3. (3) Sony Ericsson Xperia Arc/Arc S

4. (4) Samsung I9000 Galaxy S

5. (-) Samsung Galaxy Nexus

6. (5) Sony Ericsson Xperia Ray

7. (6) Nokia 3720 Classic

8. (-) Samsung GT-B2710 / Xcover 271

9. (10) HTC Titan

10. (8) HTC Sensation

() = Last month’s position.

Ulf Sandberg, Managing Director at Krusell said

Samsung have thru the whole year, giving them a fight with a number of phones making its way up the list. Notable is that Sony Ericsson’s upgraded Arc S has made it to keep third place during the Christmas period, and that the new Galaxy Nexus made it to fifth place during its first month on the market.

As our esteemed readers know that the lists above is based on the number of pieces of custom made mobile-, smartphone cases ordered from Krusell during December 2011. Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.

Older Entries

TamsS60 – the Symbian Blog

Tablet users to shape the future mobile app market

Krusell: top-sellers for April 2012

On smartphone gaming in the EU

Amazon vs Google Play vs iTunes – the ARPU battle

Krusell – top-sellers for March 2012

Download probabilities – the app success probability table

NFC enabled devices growing by leaps and bounds, 30 million limit crossed in 2011

Krusell – TOP-10 selling phones for February 2012

Krusell – TOP-10 selling phones for January 2012

Market For Mobile Healthcare Applications Will Grow To US$ 1.3 billion in 2012

mHealth applications market reached $US 718 million in 2011

Research: Market for mobile app development services reached $US 20.5 billion in 2011

Windows Phone advertising networks: A comparison

Krusell – The best-selling phones in 2011

Krusell – TOP-10 selling phones for December 2011

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