Symbian’s recent Horizon announcement left me puzzled. I had no idea what the guys in yellow were talking about, but subscribed anyways…only to find my program (which was featured at their MwC booth) booted out of the shortlist. A quick inquiry (press, pressure, you know the game) revealed the following:
At Symbian Horizon, we don’t do any actual marketing for you.
All we do is behave like a book publisher, and that’s what we want to be. We get the app into as many software stores as possible, and that’s that.
Let’s let that sink in. Symbian sings your app, and puts it onto as many stores as possible.
As I am sitting here enjoying my insomnia and a glass of cheap fruit juice, my mind travels to the past weeks. Representatives of Handango and Tamoggemon Software worked together on the release of a PalmOS product called tIRC; and ended up with a very effective promo cooperation after a bit of negotiations and some legal hassles. Neither me nor the folks at Handango’s did their best – but we managed to cook up something tasty.
Another story which comes to mind looks at my long-term friend David Schoenbach from Mobihand. We have worked together on many releases in the past, getting both ourselves and a former client (who, incidentally, never understood playing this game) good revenue. My assistant Simon could sing a LOOONG song on Mobihand, but will likely not do so as he is working hard on webOS stuff.
Having a good relationship with your ESD pays. Even though I am definitely not going to disclose all the tricks involved due to sheer length of the post (hey, I need some consulting revenue
), I invite you all to think from Symbian’s perspective. If you had 300 apps from different manufacturers, how much time and effort can you invest into each app in a financially reasonable fashion?
For a book publisher, every author is “a valued author”. His value is about the equivalent of the strawberry juice I just drank – it is very very low (my wife assumes 15 euro cents, which is a quarter buck). Of course, scoring a bestseller eventually gets them knocking on your door…but all they do is usually sell some overpriced ad space and chuckle about the idiocy of developers who buy at the rate card price.
If there is one thing to take away from this post, then it is a message Seth Godin would approve of: build relationships of mutual benefit with your distributors. Symbian Horizon might make things (especially signing) a lot easier and starts to get the $ rolling in – but building relationships to distributors yourself is much more fulfilling and pays out more in the end.
What do you think?
P.S. Symbian Signed is broken. But this is for another post…