When it comes to application monetization, direct payment is more and more replaced by all kinds of advertising and in-app-purchases.
An advertorial from an advertising firm has now brought us the following bits of data via VentureBeat:
Percentage of Paying Users Each Day – In partnership with W3i, Kontagent recently analyzed the behavior of 2 million unique users across 19 different apps from March to June and found that the range of paying users on any given day was from approximately 0.02% (two one hundredths of one percent) to 0.1% (one tenth of one percent).
ARPDAU Benchmarks – Across W3i’s network of 13.7 million daily active users, Average Revenue Per Daily Active User (ARPDAU) typically falls within the $0.05 to $0.25 range for the more successful casual/mass market iOS games, with about 40% of their revenue (on average) coming from offer-based monetization provided by W3i. The balance of monetization coming from cash transactions.
How does your data look like?
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