Yours truly has always been known for holding onto devices long – after all, there is no real reason to change a working system.
PCWorld reports the following:
We’re now keeping our cell phones for an average of 20.5 months, which is 17 percent longer than we were holding onto our phones last year, J.D. Power’s 2010 U.S. Wireless Smartphone Customer Satisfaction Study finds. In fact, 20.5 months is the longest we’ve held onto our phones since J.D. Power began the study, which was back in 1999.
Even though they cite economics as the main reason for the increased longevity, I personally blame less attractive new products.
A business customer on a device like an XPERIA X1 or HTC Touch Pro 2 will not be likely to upgrade – simply because there is nothing for him which offers a “worthwhile” improvement.
If you look at recent statistics claiming that smartphone uptake was boosted largely by “first time purchasers”, the situation makes sense – they are looking for a multimedia device rather than a work device.
For them, the motivation to upgrade is lower – as there really isn’t that much difference between devices when it comes to watching videos or listening to music.
On the other hand, business users would love features like printing…but I disgress…
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