When it comes to tablets, most users think that they are mostly used for entertainment purposes. According to a consulting company called SyBase, this is untrue – the real reason is productivity applications.
The key quote reads as follows:
The role of new tablet devices such as the iPad has been a subject of great debate recently, and while the study shows that entertainment activities such as watching video and playing games are some of the tasks for which consumers might choose an iPad over a smartphone, work-related activities unexpectedly ranked at the top:
With the imminent introduction of the Apple iPad, more than half of smartphone users polled claimed that they are most likely to use a new tablet device like the iPad to conduct work (52.3%).
Surprisingly, the idea of using an iPad or tablet device for work garnered the most interest from smartphone users, while watching movies and television programs, and playing games placed a close second and third respectively (48.2% and 35.4%).
Three-quarters of smartphone users surveyed believe that smartphones and forthcoming devices like the iPad make people more productive at work, with one-third of those feeling that the productivity impact is significant.
Further information via the URL below:
http://www.sybase.com/detail?id=1069007&contentOnly=true
Related posts: