Determining handset market share has always been an issue which involved loads of squabbling and squeaking…as the one who pays the piper gets to set the tune, industry analysts are not always 100 reliable. A good assessment is possible by analyzing data from multiple sources…which is why I am more than happy to present the data from AdMob below.
In case anyone of you is new to the topic: AdMob is an operator of an advertising network which can be used to monetize mobile web sites and iPhone programs. They collect data on all requests, ans create a monthly report which can be downloaded here…
Global handset usage
As usual, lets start out with the global OS market share for January:
One extremely interesting thing stands out: even though WM has a decent market share, it does not have a single device in the top 25:
US handset usage
The USA traditionally is very important for providers of mobile software – many consider it the largest market for third-party apps. Nokia’s push to the US has not shown any effect so far:
Windows Mobile is much stronger here than it is globally, but still doesn’t manage to propel a single device into the top-25.
European handset usage
In Western Europe, Windows Mobile is particularly weak:
However, the Samsung Omnia makes it into the top-list:
Related posts: