When covering the FOMA / RakuRaku handsets a few days ago, I wondered what the words Raku-Raku mean. Luckily, David Doherty from 3GDoctor left a comment explaining the meaning:
FYI Raku-Raku translates into Easy Easy. These phones are meant to be easy to use mobiles and are marketed to digital immigrants (like the elderly who didn’t grow up with cellphone technology).
In the UK Vodafone have a similar offering with their “Simple” branding. Thankfully these phones live up to the promise a little better than these NTT Docomo offerings.
A big thank you goes out to David!
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