Eldar Murtazin, the head of mobile-review, has incredibly impressive industry insider connections. These have allowed him to lift the mystery of the high XpressMusic prices.
According to his personal blog (in Russian), the reasons are as follows:
So the Spanish Nokia 5800 XpressMusic comes bundled with 100 EUR voucher for music downloads from Nokia Music Store, 3 month subscription to Nokia Maps (Voice) Navigation service and other crap goodies.
In addition to fatter margins for everyone involved, this also has a side benefit of preventing gray market for Nokia 5800 phones in other countries. You just won’t be able to make money by driving to Spain, buying a bunch of Nokia 5800s and selling them in France, if you have to overpay well over 100 EUR for the stuff you can’t use.
translation via UnwiredView
Related posts:
