As usual, the folks at Samsung’s have had a huge booth at the Symbian Smartphone Show in London (I wonder why their press department hasn’t heard of S60 before in Austria). Some of the devices presented were covered in painstaking detail last year – this article focuses on the new boxen:

Samsung i7110
The i7110 is Samsung’s OLED device. It is a decent candybar device and is quite a bit slimmer than my Treo. As for the gorgeous screen: nothing to add here:
0a0 Symbian Smartphone Show 2008   Samsung booth 0a Symbian Smartphone Show 2008   Samsung booth

I used the opportunity to shoot a short hands-on video demoing Samsung’s custom UI:

Samsung L870
The L870 is a standard business device in slider format. Nothing to add here:
1a Symbian Smartphone Show 2008   Samsung booth 1b0 Symbian Smartphone Show 2008   Samsung booth 1b Symbian Smartphone Show 2008   Samsung booth

Samsung INNOV8
Samsung’s INNOV8 is the current top-of-the-line box of the S boys (even their Austrian press team knows it). The device had about 90 percent of the booth space:
2a Symbian Smartphone Show 2008   Samsung booth 2b Symbian Smartphone Show 2008   Samsung booth 2c Symbian Smartphone Show 2008   Samsung booth 2d Symbian Smartphone Show 2008   Samsung booth

Here is a small size comparison next to a Treo 680:
3a Symbian Smartphone Show 2008   Samsung booth 3b Symbian Smartphone Show 2008   Samsung booth

The device has a very weird slide-out keyboard: two keys are unmarked, two are labeled M1 and M2. The center button is touch sensitive in a fashion similar to a laptop’s touchpad or trackpoint:
4a Symbian Smartphone Show 2008   Samsung booth

A small action video showing the camera and the custom UI and buttons is below:

Old friends
A few devices covered last time popped up again:
5a Symbian Smartphone Show 2008   Samsung booth 5b Symbian Smartphone Show 2008   Samsung booth 5c Symbian Smartphone Show 2008   Samsung booth

Meeting an engineer
Samsung’s booth staff usually is beautiful but braindead. As I was looking at the INNOV8, the guy below popped up:
6a Symbian Smartphone Show 2008   Samsung booth 6b Symbian Smartphone Show 2008   Samsung booth

Sir Richard Geon is one of the engineers behind Samsung’s mobile phones. He couldn’t answer why the keys were unmarked, but had a few cool things to say about past times. The passion he radiated was clearly visible: it was completely obvious that he was extremely proud of his work and identified strongly with the company!

The Samsung booth was among the most-visited ones at the show – there were always people to torture the over 50 display phones:
7a Symbian Smartphone Show 2008   Samsung booth 7b Symbian Smartphone Show 2008   Samsung booth


Related posts:

  1. The Samsung Booth at the Symbian Smartphone Show
  2. Symbian Smartphone Show 2008 – first impressions
  3. IT&T Austria – Samsung booth, Symbian-wise
  4. Samsung L870 will hit the Ukraine
  5. SEE 2009 – Samsung booth