So far, Nokia hasn’t proven itself prone to making idiotic moves. However, this seems to have changed today - a critter called Charlie posted a long rant to the official Nokia Conversations blog. His problem: leaks.
Indeed, Nokia’s IP security has come to resemble Swiss cheese recently(loads of holes) - but I feel that the damages caused are minuscule compared to what would have happened without the leaks seen lately.
IMHO, our friend charlie doesn’t quite grasp that the game has changed for big N. They are no longer the number one manufacturer that everyone thinks about first: this is now Apple. Nokia can now announce a device and nobody cares: Apple is the new headline poster boy.
And this is where leaks come in. As the Cupertino inhabitants announced their latest brickphone, someone with a few brain cells leaked a few snapshots of a few upcoming devices. The effect of this was simple: Nokia got front line space along with Apple, and didn’t get pushed out of the “mind” of the market.
BenQ Siemens did something similar a few years ago, and didn’t fare too bad with this stunt.
Of course, grasping all of this requires deep understanding of the market - something that is easier to attain while watching the market from the outside…
What do you think?
